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Privacy Statement

Please read this privacy notice carefully as it sets out how GeneTracker uses your personal information. If you have any questions about this privacy notice or do not agree with it, please contact us at or on 03330 043 043 before using this website. Our website terms of use explain the terms on which you are allowed to use our website, which provides a gateway to our services, as well as lots of other useful information.
We may change this privacy notice from time to time by updating this page. You should check this page from time to time to ensure you are happy with any changes.
What information do we collect?
When you use this website, please bear in mind that we may record:
  • the areas of the website that you visit;
  • your activity on the website, such as any information you provide to us; and
  • information about your computer, such as which browser you are using, your network location, the type of connection you are using (e.g. broadband, ADSL etc) and your IP address.
We do this by using cookies.  See our Cookies Policy for more information on what a cookie is and how we use them on our website. 
Once you register or log in or submit information through our website we will know who you are and your activities on this website and information about you and/or your company may be recorded on our systems. For example, we may ask for the following information when you submit an online enquiry, register for our newsletter, register for an event or buy our products/services:
  • your name*;
  • company name;
  • email address*;
  • postal address*;
  • telephone number; and/or
  • your comments/questions*.
Some information is required information and you will see that indicated by a star (*), but you do not have to give us any additional information if you do not want to. Such additional information will, however, help us respond to your enquiry.
We may also collect personal information from you from telephone calls and/or other correspondence with you.     
What do we do with the information we collect?
We use this information for all sorts of reasons.
The main reason we use this information is to provide you with the website and our products and services (whether available via the website or offline). We also use the information for:
  • internal record keeping;
  • product and service delivery;
  • product and service development;
  • developing our website;
  • answering your queries or complaints;
  • market research; and
  • marketing our own products and services to you
We would like to provide you with information about NMR's products and services, and other information which we think you may find interesting. We may send you such information by post, email and/or telephone unless you have asked us not to do so.
If you are a customer of ours or you have previously asked us for information on our products and services, we may send you information by email. However, in every marketing email message we send you we will give you the opportunity to unsubscribe from our mailings altogether.
We do not provide your personal information to external organisations (i.e. outside of NMR) for their own marketing purposes without your explicit consent.
If at any time you do not want your information used for direct marketing purposes please contact us at or on 03330 043 043 and if you decide that you no longer wish to receive marketing emails from us, please either follow the unsubscribe link in one of our marketing email messages or contact us at or on 03330 043 043.
Who do we share this information with?
Your personal information may be shared with other companies within the NMR group. To find out more information about the companies within NMR that may handle your personal information please click here.
We may share your personal information with organisations acting on our behalf who will only use the information to provide that service. However, we will retain control of your data and any third party service provider that we use must act in accordance with our instructions. We may also share your personal information with a purchaser or potential purchaser of our business.
In some circumstances, we may have to disclose your personal information by law, because a court or the police or other law enforcement agency has asked us for it.
How to get copies of or amend the information we have collected
You may request details of the personal information that we hold about you under the Data Protection Act 1998. If you would like a copy of the information held about you please write to us at National Milk Records plc, Unit 8 Grove Park Court, Grove Park Terrace, Harrogate, HG1 4DP.
If you think any information we have about you is incorrect or incomplete, please write to us or email us as soon as possible. We will correct or update any information as soon as we can.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures where relevant to safeguard and secure the information we collect, including locked cabinets and electronic password protection.
If at any point you suspect or become aware of a security incident (e.g. your password for accessing your registered account in this website is stolen or you receive suspicious communication from someone holding themselves out to be an GeneTracker employee or from a dupe website claiming to be affiliated with NMR or GeneTracker), please forward the communication to us or report the incident by email to or in writing to GeneTracker as soon as possible.
Linking to other websites
Our website or marketing email messages sometimes include links to other third party websites which are not within our control. Once you have left our website/marketing email message, we cannot be held responsible for the content of these third party websites or the protection and privacy of any information which you provide to those websites. You should exercise caution and look at the privacy policy applicable to the website in question.
Published November 9th 2015